Which Famous eCom stores use Shopify: From Celebrities to Fortune 500 Giants

Billion-dollar sneaker labels, chart-topping artists, and even century-old food brands all have one thing in common: they trust Shopify to scale. 

When you look closer at which famous eCom stores use Shopify, the variety is staggering: luxury fashion, viral cosmetics, disruptive wellness, and Fortune 500 giants. Each proves how Shopify has quietly become the go-to platform for global growth. 

To make it easier to explore, we’ve broken down the 45 famous Shopify-powered brands into categories - from celebrity empires to Fortune 500 giants. We will walk you through:

• Celebrity & Influencer Brands – How stars like Rihanna, Kylie Jenner, and Drake scale their empires with Shopify
• Fashion & Streetwear Giants – From Gymshark to Off-White, how Shopify powers global apparel leaders
• Beauty & Cosmetics Leaders – Community-driven brands like Glossier and Fenty Beauty thriving on Shopify
• Food, Beverage & Legacy Brands – Household names like Heinz, Nescafé, and Budweiser going DTC with Shopify
• Lifestyle, Wellness & Tech – Niche disruptors from Huel to Beardbrand to PopSockets

45 Famous Brands That Built Their Empire on Shopify

From fast-rising startups to household names, these stores highlight how Shopify helps brands thrive across industries. Here are 45 standout examples.

Celebrity & Influencer Brands: Where Fame Meets Fortune

The celebrity brand revolution has found its home on Shopify, and these 13 powerhouse brands prove that star power plus smart platform choice equals extraordinary success.

Kylie Cosmetics

Founded in 2015 by Kylie Jenner, this beauty empire transformed from a teenager's passion project into one of the most successful celebrity brands ever built. The brand famously handled over 200,000 visitors simultaneously during a single product launch, showcasing Shopify's incredible traffic management capabilities. What started as lip kits sold from Kylie's social media has evolved into a comprehensive cosmetics line.

• Founded: 2015 by Kylie Jenner
• Platform: Shopify Plus
• Key success: Social media integration with Instagram and Snapchat followings
• Shopify advantage: Handles massive traffic spikes during product drops

Jeffree Star Cosmetics

Built by beauty influencer Jeffree Star, who leverages his 5.5+ million YouTube subscribers, this brand demonstrates how Shopify's social commerce integration turns massive online presence into direct sales. Star built his empire by combining provocative content with high-quality beauty products, using Shopify's platform to manage both regular sales and limited edition launches.

• Founded: By beauty influencer Jeffree Star
• Audience: 5.5+ million YouTube subscribers
• Strategy: Social commerce integration for direct-to-fan sales
• Shopify advantage: Seamless social media shopping features

Fenty Beauty

Rihanna's inclusive beauty brand launched in 2017 and broke industry barriers with its diverse shade range. The brand uses Shopify's multi-market capabilities to reach global audiences with localized shopping experiences, proving how international expansion becomes manageable on the platform.

• Founded: 2017 by Rihanna
• Mission: Inclusive beauty for all skin tones
• Global reach: Uses Shopify's international market features
• Shopify advantage: Multi-market capabilities for global expansion

Rare Beauty

Selena Gomez's mental health-focused beauty brand showcases how Shopify's storytelling features help weave personal missions into brand experiences. The brand connects beauty with mental health advocacy, creating deeper customer relationships beyond traditional cosmetics shopping.

• Founder: Selena Gomez
• Mission: Mental health awareness through beauty
• Strategy: Mission-driven marketing and storytelling
• Shopify advantage: Content management for cause-related marketing

Lady Gaga Official Store

Serving 64 million Twitter and 20 million Instagram followers, Lady Gaga's store demonstrates seamless social integration for merchandise and exclusive music releases. The store handles everything from tour merchandise to album exclusives, proving Shopify's versatility for entertainment brands.

• Audience: 64M Twitter, 20M Instagram followers
• Products: Music merchandise, tour items, exclusive releases
• Strategy: Social media integration for fan engagement
• Shopify advantage: Entertainment industry-specific features

Kanye West/Yeezy Supply

The minimalist fashion line leverages Shopify's exclusivity features and email capture strategies to create massive demand through scarcity marketing. Despite limited product availability, the brand generates significant buzz through strategic product drops and waiting list management.

• Brand: Yeezy Supply fashion line
• Strategy: Scarcity marketing and exclusive drops
• Design: Minimalist aesthetic matching clothing line
• Shopify advantage: Email capture and exclusivity features

Drake's OVO Clothing

Started as a small operation, OVO Clothing transformed into a multimillion-dollar business that collaborates with major brands like Apple Music and Air Jordan. The brand demonstrates how Shopify scales with growing celebrity businesses from a garage startup to global brand partnerships.

• Founded: By Canadian rapper Drake
• Evolution: Small store to multimillion-dollar business
• Partnerships: Apple Music, Air Jordan collaborations
• Shopify advantage: Scalability for growing celebrity brands

Victoria Beckham

The high-end fashion label showcases Shopify's luxury brand capabilities with sophisticated video storytelling and premium product presentation. Founded in 2008, the brand represents modern minimalism and demonstrates how established fashion figures leverage e-commerce for direct customer relationships.

• Founded: 2008 by Victoria Beckham
• Focus: Modern minimalism and luxury fashion
• Features: Video storytelling and premium presentation
• Shopify advantage: Luxury brand aesthetic capabilities

Emma Chamberlain's Chamberlain Coffee

This Gen Z coffee brand captures youth culture through social media integration and subscription features. The brand proves how young entrepreneurs build lifestyle brands around personal branding, connecting with audiences through authentic personality-driven marketing.

• Founder: Social media personality Emma Chamberlain
• Target: Gen Z coffee culture
• Strategy: Personality-driven lifestyle branding
• Shopify advantage: Social media and subscription integration

Kendall + Kylie

The fashion collaboration between the Jenner sisters benefits from Instagram shopping integration, perfect for influencer marketing strategies. The brand showcases how family celebrity brands leverage combined social media reach for fashion retail success.

• Founders: Kendall and Kylie Jenner
• Focus: Fashion collaboration leveraging combined influence
• Strategy: Instagram shopping and influencer marketing
• Shopify advantage: Social commerce for fashion brands

Adele Official Store

The Grammy-winning artist handles massive traffic spikes during album releases, proving Shopify can support even the biggest names in music when they need reliable infrastructure for major launches and tour announcements.

• Artist: Grammy-winning singer Adele
• Challenge: Massive traffic during album releases
• Products: Music merchandise and tour items
• Shopify advantage: Traffic handling for major entertainment events

Dan and Phil

These social media stars with 16.8 million YouTube followers demonstrate how content creators use Shopify for merchandise sales tied to their online presence and community-building efforts.

• Creators: YouTube personalities Dan and Phil
• Audience: 16.8 million YouTube followers
• Focus: Community-driven merchandise sales
• Shopify advantage: Creator-friendly merchandise tools

Fashion & Streetwear Giants: Disrupting Traditional Retail

The fashion industry has seen some of Shopify's biggest success stories, with brands achieving billion-dollar valuations and revolutionizing how we discover and buy fashion online.

Allbirds

This sustainable footwear pioneer, founded in 2016 by Tim Brown and Joey Zwillinger, uses Shopify's eco-tracking features and carbon-neutral shipping to support their environmental mission. The brand proves that sustainability and e-commerce success go hand-in-hand when supported by the right platform tools.

• Founded: 2016 by Tim Brown and Joey Zwillinger
• Mission: "World's most comfortable shoes" from sustainable materials
• Environmental focus: Carbon-neutral shipping and eco-tracking
• Shopify advantage: Sustainability features and transparent supply chain tools

Fashion Nova

This $1B+ revenue fast fashion brand processes thousands of daily orders using Shopify's influencer collaboration tools and rapid inventory turnover capabilities. Founded in 2006, the brand leverages celebrity partnerships and social media marketing to drive massive sales volumes.

• Founded: 2006, reached $1B+ revenue
• Strategy: Celebrity collaborations and social media marketing
• Volume: Thousands of daily orders processed
• Shopify advantage: Influencer tools and high-volume order processing

Gymshark

Perhaps the most famous Shopify success story, Gymshark achieved a $1.4 billion valuation after a successful Shopify migration from Magento following a disastrous Black Friday crash. Founded by student Ben Francis, the brand grew from garage shipments to global expansion across 131 countries.

• Founded: By student Ben Francis
• Valuation: $1.4 billion
• Migration story: Many big brands have moved from Magento after Black Friday crash
• Global reach: Expanded to 131 countries
• Shopify advantage: Auto-scaling traffic management and global expansion tools

Off-White

Virgil Abloh's streetwear empire appeals to Gen Z and Millennial hype culture with limited drop capabilities. The brand merges high fashion with streetwear, using Shopify's scarcity marketing features to create demand for exclusive releases.

• Founded: 2012 by Virgil Abloh
• Style: High fashion meets streetwear
• Audience: Gen Z and Millennial hype culture
• Shopify advantage: Limited drop and scarcity marketing features

Alo Yoga

This premium activewear brand, launched in 2007, leverages social media integration and celebrity partnerships for wellness community building. The brand blends performance gear with fashion-forward street style, using Shopify's social commerce tools.

• Founded: 2007 by Danny Harris and Marco DeGeorge
• Focus: Premium yoga and activewear
• Strategy: Social media and celebrity partnerships
• Shopify advantage: Social commerce and community-building tools

Kith

This celebrity-endorsed streetwear brand uses minimalist design with large product imagery for brand storytelling. Kith has become synonymous with premium streetwear culture and demonstrates how Shopify supports luxury street fashion brands.

• Focus: Premium streetwear and lifestyle
• Design: Minimalist aesthetic with premium imagery
• Celebrity endorsements: Including LeBron James
• Shopify advantage: Luxury brand presentation capabilities

Oh Polly

Founded in 2015, this fast fashion success story uses rapid product uploads and social commerce integration for trending styles. The UK-based brand demonstrates how Shopify supports fast-moving fashion retailers with quick inventory turnover.

• Founded: 2015
• Focus: Fast fashion with signature dresses
• Strategy: Rapid product uploads for trending styles
• Shopify advantage: Fast inventory management and social commerce

NICCE

This East London casualwear brand uses a clean design that reflects a contemporary brand aesthetic. NICCE represents modern streetwear culture inspired by London's music scenes and urban lifestyle.

• Origin: East London
• Style: Contemporary casualwear
• Inspiration: London culture and emerging music scenes
• Shopify advantage: Clean, contemporary design capabilities

Beauty & Cosmetics Leaders: Building Brand Communities

The beauty industry has found extraordinary success on Shopify, with these 6 standout brands proving that community-driven beauty marketing creates lasting customer relationships.

Glossier

Built entirely on Shopify with a $1.8 billion valuation, Glossier uses community features and user-generated content for customer-driven product development. Founded by Emily Weiss, the brand revolutionized beauty marketing through authentic customer engagement.

• Founded: By Emily Weiss
• Valuation: $1.8 billion
• Strategy: Community-driven product development
• Shopify advantage: User-generated content and community features

ColourPop Cosmetics

This affordable makeup sensation handles viral product launches with social proof and review systems. ColourPop demonstrates how Shopify supports rapid product launches and social media-driven beauty marketing.

• Focus: Affordable, trendy makeup
• Strategy: Viral product launches and social media marketing
• Shopify advantage: Social proof systems and rapid launch capabilities

Beauty Bakerie

Founded in 2011 by Cashmere Nicole, this inclusive cosmetics brand uses whimsical bakery theming with storytelling capabilities for underrepresented skin tones. The brand creates unique customer experiences through creative brand presentation.

• Founded: 2011 by Cashmere Nicole
• Mission: Inclusive beauty for underrepresented skin tones
• Theme: Whimsical bakery-inspired branding
• Shopify advantage: Creative storytelling and inclusive brand presentation

Lisa Eldridge

This celebrity makeup artist brand handles millions of monthly sessions with expert-curated products. Lisa Eldridge leverages her professional reputation and celebrity clientele to build a premium beauty brand.

• Founder: Renowned British makeup artist Lisa Eldridge
• Clientele: Works with celebrities and top fashion magazines
• Traffic: Handles millions of monthly sessions
• Shopify advantage: High-traffic handling and premium brand presentation

Then I Met You

This K-beauty brand by Charlotte Cho celebrates cultural storytelling with cruelty-free product positioning. The brand demonstrates how Shopify supports cultural narrative and international beauty trends.

• Founder: Charlotte Cho (also behind Soko Glam)
• Focus: K-beauty with cultural storytelling
• Values: Cruelty-free and transformative skincare experiences
• Shopify advantage: Cultural storytelling and international beauty market tools

Range Beauty

Founded by Alicia Scott, this brand creates plant-powered makeup for ultra-reactive skin. Range Beauty addresses specific skin concerns while promoting inclusivity in beauty.

• Founder: Alicia Scott
• Focus: Plant-powered makeup for sensitive skin
• Mission: Addressing ultra-reactive skin and eczema conditions
• Shopify advantage: Specialized beauty brand tools and inclusive marketing

Food & Beverage Brands: Taste Meets Technology

These 5 food and beverage brands prove that Shopify isn't just for fashion and beauty, it's perfect for brands that want to build direct relationships with food lovers worldwide.

Death Wish Coffee

Known as the "World's strongest coffee," this brand uses subscription commerce with an edgy brand personality and email automation. Founded in 2012, Death Wish Coffee built a loyal following through bold marketing and premium product quality.

• Founded: 2012
• Claim: "World's strongest coffee"
• Strategy: Subscription commerce with bold brand personality
• Shopify advantage: Subscription tools and email automation

Huel

Launched in 2015, Huel (Human Fuel) provides nutritionally complete meals serving busy professionals with subscription features and global scaling. The brand expanded from powder to include hot food, drinks, and snack bars.

• Founded: 2015
• Mission: Nutritionally complete, convenient meals
• Evolution: Powder to complete the food ecosystem
• Shopify advantage: Subscription management and global scaling

Bulletproof

Dave Asprey's biohacking brand creates a wellness product ecosystem with educational content integration. Bulletproof combines high-performance nutrition with lifestyle content and community building.

• Founder: Dave Asprey
• Focus: Biohacking and performance nutrition
• Strategy: Educational content and wellness ecosystem
• Shopify advantage: Content integration and community-building tools

Heinz

This 154-year-old condiment giant launched their first UK ecommerce platform in just 3 weeks during COVID, using Shopify for a direct-to-consumer strategy. The traditional retail brand proves how established companies can quickly adapt to e-commerce.

• Founded: 1869 (154 years old)
• COVID response: Launched UK ecommerce in 3 weeks
• Strategy: Direct-to-consumer for limited editions
• Shopify advantage: Rapid deployment and DTC capabilities

Nescafé

Nestlé's instant coffee brand built a sampling program in 2 months using Shopify Plus for rapid deployment. The global brand needed to convince millennials about their instant coffee products through innovative digital marketing.

• Parent company: Nestlé
• Challenge: Millennial market engagement
• Solution: Online sampling program built in 2 months
• Shopify advantage: Rapid program deployment and global reach

Fortune 500 & Legacy Brands: Enterprise Meets Agility

These 4 massive corporations prove that Shopify isn't just for startups – it's powerful enough to handle the needs of the world's biggest brands.

Budweiser

With $11 billion in sales, Budweiser uses direct-to-fan sales with age verification systems and exclusive collectibles for brand loyalty building. The alcohol giant leverages Shopify for merchandise and collectibles that traditional retail can't accommodate.

• Sales volume: $11 billion
• Strategy: Direct-to-fan exclusive collectibles
• Requirements: Age verification for alcohol regulations
• Shopify advantage: Compliance tools and exclusive merchandise capabilities

Red Bull Shop

This global lifestyle brand uses multimedia capabilities to create immersive brand experiences beyond energy drinks. Red Bull demonstrates how Shopify supports lifestyle brand extensions and event-tied merchandise.

• Brand expansion: Beyond energy drinks to lifestyle
• Strategy: Event-tied merchandise and lifestyle products
• Features: Multimedia brand experiences
• Shopify advantage: Lifestyle brand tools and event integration

Penguin Random House

As the world's largest publisher, they use direct-to-reader sales with signed editions and exclusive covers unavailable in traditional retail. The publishing giant proves how Shopify enables unique customer experiences.

• Status: World's largest publisher
• Strategy: Direct-to-reader exclusive offerings
• Products: Signed editions, exclusive covers, author merchandise
• Shopify advantage: Exclusive product management and direct customer relationships

Sephora

The world's biggest beauty retailer uses Shopify Plus for limited-edition collections and region-specific stores. While maintaining their main platform elsewhere, Sephora leverages Shopify for agile testing and special projects.

• Status: World's biggest beauty retailer
• Use case: Limited-edition collections and market testing
• Strategy: Region-specific stores for localized experiences
• Shopify advantage: Agile deployment for special projects

Health & Wellness: Building Better Lives

These 4 health and wellness brands show how Shopify supports mission-driven companies focused on improving customers' physical and mental well-being.

The Honest Company

Jessica Alba's clean brand uses subscription features to serve health-conscious parents with ingredient transparency tools. Founded to provide safer household and baby products, the company demonstrates mission-driven ecommerce.

• Founder: Jessica Alba
• Mission: Safer household and baby products
• Target audience: Health-conscious parents
• Shopify advantage: Subscription services and ingredient transparency features

Absolute Collagen

Founded in 2017 by Maxine Laceby, this award-winning liquid supplement brand achieved 100%+ annual growth with subscription portal integration. The brand made the Sunday Times Hundred list for fastest-growing companies.

• Founded: 2017 by Maxine Laceby
• Growth: 100%+ annual growth
• Recognition: Sunday Times Hundred list for fastest-growing companies
• Shopify advantage: Subscription portal and growth-supporting infrastructure

Bombas

This social-good sock company uses storytelling capabilities to communicate their "buy one, give one" mission with charitable impact tracking. Bombas proves how purpose-driven brands build customer loyalty through social impact.

• Mission: "Buy one, give one" social impact model
• Focus: Premium comfort socks and social good
• Strategy: Impact storytelling and charitable tracking
• Shopify advantage: Mission-driven marketing and impact tracking tools

Beardbrand

Launched in 2012 by Eric Bandholz, this men's grooming brand built a community through blog, YouTube, and social platforms. Beardbrand demonstrates how content marketing and community building drive e-commerce success.

• Founded: 2012 by Eric Bandholz
• Origin: Started after attending a beard competition
• Growth strategy: Blog, YouTube, and community building
• Shopify advantage: Content management and community integration tools

Tech & Electronics: Innovation Meets Commerce

These 2 technology brands prove that Shopify handles complex product ecosystems and high-tech customer needs with sophisticated integration capabilities.

Raycon

This wireless audio brand uses celebrity collaboration features to showcase partnerships with Cardi B, Quavo, and Jr. Smith. Raycon demonstrates how Shopify supports celebrity partnership marketing in the tech space.

• Focus: Wireless audio products (earbuds, speakers)
• Strategy: Celebrity collaboration and social media marketing
• Partnerships: Cardi B, Quavo, Jr. Smith
• Shopify advantage: Celebrity collaboration tools and social commerce

PopSockets

This phone accessory phenomenon handles viral social media marketing campaigns and trend-based inventory management. PopSockets shows how Shopify supports rapid trend response in the accessories market.

• Product: Phone accessories and grips
• Challenge: Viral marketing and trend-based demand
• Strategy: Social media marketing and rapid inventory response
• Shopify advantage: Viral marketing tools and flexible inventory management

Lifestyle & Home: Creating Experiences

These 3 lifestyle brands demonstrate how Shopify supports companies that sell not just products, but complete lifestyle experiences and brand stories.

Chilly's Bottles

This eco-friendly alternative to plastic bottles uses environmentally conscious brand storytelling with a global retail distribution strategy. Chilly's proves how sustainable brands can achieve global reach while maintaining their environmental mission.

• Mission: Eco-friendly alternative to disposable plastic bottles
• Strategy: Environmental storytelling with global distribution
• Market approach: Direct-to-consumer plus retail partnerships
• Shopify advantage: Sustainability storytelling and global distribution tools

The Cambridge Satchel Company

This British leather goods company combines traditional craftsmanship with modern e-commerce capabilities. Founded to create handmade, personalized leather satchels, the brand demonstrates a heritage brand digital transformation.

• Focus: Handmade, personalized 100% leather satchels
• Heritage: Traditional British craftsmanship
• Features: Worldwide delivery and customization options
• Shopify advantage: Customization tools and global shipping management

The Hummingbird Bakery

Famous in London for Red Velvet cupcakes, this bakery represents authentic American baked goods with a strong local brand identity. The brand shows how local favorites can extend their reach through e-commerce.

• Fame: London's go-to for Red Velvet cupcakes
• Specialty: Authentic American cupcakes and baked goods
• Brand strength: Strong local identity with e-commerce extension
• Shopify advantage: Local-to-digital brand expansion tools

From handling celebrity-level traffic spikes to global expansion across 131 countries, these diverse companies prove that Shopify delivers enterprise-level performance without enterprise complexity. 

Shopify As The Silent Engine Behind Global eCom Growth

From celebrity-led beauty lines to century-old food giants, Shopify powers the growth of today’s most iconic eCommerce brands. Its seamless ability to manage viral product drops, support international scaling, and enable mission-driven storytelling makes it the platform of choice across industries. 

Migrations from Magento to Shopify are one of the huge trends to keep an eye on at the moment, as more brands trade complexity for speed, scalability, and flexibility.

Whether it's Gymshark's billion-dollar leap or Heinz launching DTC in weeks, the pattern is clear: Shopify quietly fuels extraordinary success. If you're building a brand that needs performance without the complexity, it’s time to take a closer look. 

Ready to build your own success story? At Velt2, we help ambitious brands harness Shopify's full potential to achieve the kind of growth these famous companies have experienced.